Compute Media http://computemedia.com Thu, 17 Dec 2009 17:11:02 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 The Present and Future is Programmatic Marketing http://computemedia.com/future-digital-advertising-realtime-mobile/ http://computemedia.com/future-digital-advertising-realtime-mobile/#comments Tue, 01 Sep 2009 12:00:39 +0000 John Koenig http://computemedia.com/?p=431 Forrester reports that marketers are quickly shifting their budgets to digital forms of advertising:
More than half of the marketers we surveyed said that effectiveness of direct mail, television, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. The result is that digital [advertising], which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall [non-digital] advertising budgets will decline.
Here are the changes around digital advertising ...]]> http://computemedia.com/future-digital-advertising-realtime-mobile/feed/ 0 Advertising and Media http://computemedia.com/branded-applications-iphone-blackberry-android-windows-mobile/ http://computemedia.com/branded-applications-iphone-blackberry-android-windows-mobile/#comments Thu, 30 Apr 2009 16:02:16 +0000 http://computemedia.com/?p=304 http://computemedia.com/branded-applications-iphone-blackberry-android-windows-mobile/feed/ 0 Consumer Electronics http://computemedia.com/consumer-electronics/ http://computemedia.com/consumer-electronics/#comments Mon, 20 Apr 2009 22:25:56 +0000 http://computemedia.com/?p=102 http://computemedia.com/consumer-electronics/feed/ 0 Healthcare and Insurance http://computemedia.com/healthcare-insurance/ http://computemedia.com/healthcare-insurance/#comments Mon, 20 Apr 2009 18:06:36 +0000 http://computemedia.com/?p=77 http://computemedia.com/healthcare-insurance/feed/ 0