Industries
Industry expectations for smartphones are on the rise. Can you respond?
In every industry, customers, employees and partners need information wherever they go, presented in a way they can use. In the past, only large companies like Fedex and UPS could afford custom mobile platforms. As smartphone and connectivity prices fall, mobile data becomes affordable for every business. Today it’s not necessary to target one smartphone. Compute Media applications run on the smartphones people already own. Whether retail, financial, consumer or business, we start by gaining a clear understanding of your unique operational, marketing and service requirements.
Companies should focus on smartphone applications that leverage core competencies. For instance, you may offer more options than your competition. Documentation is in multiple languages. Product features are regularly updated. Maintenance contracts are offered for parts and service.
These are all complex, data intensive activities, for which employees, distributors and customers need access to data 24 hours a day, and from any location. An organization with complex products can reduce complexity for both employees and customers through smartphone applications.
- Mobile web applications are best targeted to dynamically changing, data-driven services.
- Vertical applications on smart phones offer competitive differentiation and more productivity.
- Composite applications deliver unique cross-application data from existing CRM, HCM, SCM, ERP, PLM and CLM enterprise software.
- Read more about smartphones for industry applications: Advertising – Sports – Healthcare
